Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that...

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most...

When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do...

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with...

If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...

Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing...

It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing...

The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...

Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the...

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you...

A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create...

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know...

National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly...

When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page...

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a...