How to rev up your page speed for better website performance
ranking factor on mobile search. That means it’s a critically important component in all of your search engine optimization (SEO) efforts...
top of page
Search
The ultimate guide to using Bing Webmaster Tools – Part 2
The four sections we will cover here are: My Sites. Dashboards. Configure My Site. Reports & Data. Once you have verified site ownership...
How Bing is enhancing search and apparently growing as a result
TechRadar reported, “As more people used Bing, the search revenue (excluding traffic acquisition costs) also grew, so it looks like...
3 free tools to comprehensively test page speed
Of course, where there’s a positive, there is always a negative. The flip side to fast sites is slow sites, and slow sites tend to suffer...
The ultimate guide to using Bing Webmaster Tools — Part 1
There is no cost to be added to our search results. Bing explores the internet with a crawler to find web pages and includes them in our...
You need 23 keywords in a blog post to rank well. Not.
“How many keywords should I use in my posts?” People seem to be looking for an exact number or percentage that defines an ideal “keyword...
The ultimate guide to HTTP status codes and headers for SEO
When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP...
How to use SEO for big ROI during back-to-school and other sales events
In 2016, Alibaba’s Singles Day grossed $17.8 billion in 24 hours, and that figure rose to $25.3 billion in 2017: In the United States,...
Ask the SMXpert – Optimizing for voice search & virtual assistants
Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question: How much...
How to project SEO traffic levels and avoid saying, ‘It depends’
Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content...
How to be proactive and prevent a negative SEO campaign — Part 3
In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With...
Ask an SMXpert – Google Tag Manager
The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the...
SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads
I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...
The small business owners guide to conquering SEO: The glossary
While SEO is neither magic nor rocket science, it’s still fairly complex and getting more so every day. The vernacular can be somewhat...
SMX Advanced session recap: Mobile-first and AMP
Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...
How to prioritize SEO tasks by impact
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that...
SMX Advanced Recap: Bing’s Fabrice Canel keynote
SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out...
Parsing pages: Is it better to update or remove thin content?
The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from...
Ask the #SMXpert: Smart B2B SEM Tactics
The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...
Google changed the way it works, and no one really noticed
From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and...
bottom of page