Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really...

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing...

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly...

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around...

How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page...

The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at...

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should...

Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build...

“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box...

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on...

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale...

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now...

One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or...