When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for...

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But...

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by...

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive...

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session....

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling...

Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out...

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to...

Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link...

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last...

Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These...

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...

Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition...

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your...

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There...

As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning....

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of...