Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name...

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make...

Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn...

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if...

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I...

Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished....

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product...

Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts...

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all...

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without...

Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an...

One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the...

At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s...

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same...

Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the...

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to...

I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting...

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably...