The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit...

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly...

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand...

A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact,...

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example,...

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have...

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started...

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected,...

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by...

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient...

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As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of...

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing...

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...

Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old...

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And...