The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...

Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...

With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...

This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of...

For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to...

Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the...

As of our publishing date in August 2017, ICANN recognizes 1,547 top-level domains (TLDs). While this means you have more choices than...

raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with...

At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple...

What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral...

You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing...

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or...

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that...

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are...

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a...

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older...

I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that...

There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start...