Fahad HMay 30, 20192 min readQualtrics and Adobe add new integration for improved data and customer experiencesExperience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Fahad HMay 23, 20193 min readCan CCPA, GDPR compliance help marketers exceed consumer expectations?More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience...