The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

Twitter is launching Tailored Audiences with ten vendor partners: Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are...

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action...

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...

Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...

launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile...