Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug...

We already know the importance of first– and third-party data. We’ve tossed in this concept of second-party data every now and again, but...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

The new product called Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early test...

So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go!...

If you are like me and keep a close eye on all things related to the future of digital media, then you may remember a conversation from...

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

“The future is already here — it’s just not very evenly distributed.” –William Gibson. While Gibson was talking about the relationship...

Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new way to target customers in AdWords. The way...

Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make...

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and...

There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

Retargeting options abound for marketers today, and the Retargeting Roundtable session at SMX West sought to make sense of the landscape...

If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...

Just because your company isn’t among the handful of brands forking over the big bucks for the chance to capture millions of eyeballs...

Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging...