The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...

Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery...

PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company...

Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...

LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...

The DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...

Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...

Television, the granddaddy of marketing channels, is just now becoming a full citizen of online-focused marketing platforms. Last week,...

Every digital marketing strategy has an “end goal” designed to improve the bottom line. Many marketers focus on last-click attributed...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...