Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a...

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...

About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection...

In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...

In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use...

tanuha2001 / Shutterstock.com Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might...

George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner...

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web...

Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel...

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...