Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their...

Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related...

Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by...

Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was...

Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they...

SEASTOCK / Shutterstock.com One of the more interesting retail stories that has emerged over the course of the last year is Amazon’s...

Cut the marketing fluff — your customers aren’t buying it. In recent years, there’s been a seismic shift in the marketing landscape on a...

There’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring...

The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly...

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s...

Knowing which ad types work best for your business, however, can be a challenge. Today I’m sharing my top three ad products you should be...

SEASTOCK / Shutterstock.com What happens when one of the world’s largest e-commerce marketplaces is rumored to be making the leap from...

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...

The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail...

When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd...

For many marketers, the beginning of a new calendar year means the annual holiday marketing push has come to a close. It’s a welcome...

It’s tough to get links to product pages for an e-commerce site. That problem is one of the main reasons companies contact us. While you...

This time of year, it’s all about retail and shopping. But Marketing Land’s columnists kept us awash in valuable retail information the...

Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed....