If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the...

holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...

With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...

holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the...

continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the...

The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total...

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers. New customers...

Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or...

In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...

Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As...

Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one...

Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or...

Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you see only at Thanksgiving. I’m talking about the...

underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...

The ideal brand relationship is much more than a single experience. It comprises multiple experiences and events that tie the consumer to...