Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...

Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should...

holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...

greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into two categories...

The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes....

importance of converting one-time buyers into loyal repeat customers. Just as early lifecycle programs are crucial to increasing customer...

Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...

State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...

Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of...

Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...

during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...

holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...

holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...

Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...

Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most...

Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...

Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...

Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...

After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....