The other side of brick-and-mortar retail: Survival of the fittest
Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...
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Top mistakes new online retailers make
Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should...
Start thinking now about how to tug at the heartstrings of your holiday shoppers
holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...
Why brick-and-mortar retailers need to go digital with analytics
greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...
Event-oriented vs. always-on: The campaign tactics that work
Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into two categories...
Why marketers’ approaches to sales shoppers must change
The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes....
3 things you can do to stop (or at least slow) customer churn
importance of converting one-time buyers into loyal repeat customers. Just as early lifecycle programs are crucial to increasing customer...
A look back at the stats behind the 2016 Facebook holiday advertising season
Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
Increase the impact of your testing program in 2017
State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...
Shopping centers reinvented: 2017 and beyond
Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of...
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...
Shaping the shopping experience: Our top retail columns for 2016
during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...
5 steps to making ‘SENSE’ of early lifecycle marketing
holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...
It’s time to replace mobile-friendly with mobile-first
holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...
How to drive mobile purchases this holiday season
Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...
For online retailers, second time’s the charm
Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most...
When to launch holiday-themed email campaigns: A playbook for marketers
Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
3 coupon affiliate myths it’s time to stop blindly believing
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Simple steps to addressing your one-time buyer problem
After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
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