Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate...

For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...

Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...

Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...

To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...

News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics...

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...

While different needs dictate the kind of product you’re looking for — a basic vs. a deluxe coffee maker, for instance — the information...

the acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of...

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to...

By offering complementary benefits, as well as engaging customers via mobile, both in-store and online retailer channels can strengthen...

While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising...

Do a search on Amazon for “Leegin Creative Leather,” and you’ll find two very nice leather belts: A search online, however, for “Leegin...

To stay competitive, brands must capitalize on the online presence and sizable audiences of their retail partners. But rather than...

Things are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged...

For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important...

Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students...