10 tips for delivering holiday magic
As online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure...
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3 ways to leverage location this holiday season
holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Gateway to success: How to prep your marketing campaign before the holiday season
Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it....
Affiliate marketing strategies for success during the holidays
Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you...
Retailers, get ready: It’s the most mobile time of year
Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...
Video marketing prep for great holiday results
What would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...
5 ways to write better email subject lines this holiday season
During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...
Want to win more sales this holiday season? Don’t bet the farm on digital
You’ve experienced it: You shop for a pair of shoes or a new chair on some retailer’s site. For the next six to eight weeks, you’re...
3 behavioral stats for retailers to supercharge your holiday strategy
best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...
Why the C-suite loves loyalty
and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite...
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Whole Foods acquisition, Amazon slashed prices on dozens of staple goods, sending competitive grocery stock prices into a freefall. Many...
How retailers can put Amazon to work for them
Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and...
12-part recipe for product descriptions that sell
Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...
A brief history of customer loyalty
$1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be...
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Gartner estimates that by 2020, 85 percent of customer interactions with a company will be carried out without any human interaction. In...
The game changer in retail personalization: Consumer identity management
machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...
Retailers: The high cost of holiday packages going undelivered
When the treats’ sender in St. Louis made a small error in the ZIP code of the package, intended for her son in Santa Monica, it threw...
Why your brand should obsess over its customers, not its competitors
But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status...
The holidays hinge on your marketing ecosystem
It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the...
Data is the new currency, but are advertisers spending wisely?
Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...
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