Fahad HJan 18, 20184 min readOptimize your holiday marketing dollars – long after the Christmas lights dimE-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on...
Fahad HJan 15, 20183 min readThe top Walmart and Amazon product page experiences of 2017At a very high level, brands can boil this concept down to execution across eight product page components: product title, product...
Fahad HDec 21, 20175 min read6 trends that show the (Thanksgiving) tables have turned in Google ShoppingThanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...
Fahad HDec 20, 20174 min readThe aftermath of the holiday season: What’s next for your marketing plan?You’ve made it to the end of the holiday season. Now what? Sales are up, and new customers have been identified, but now isn’t the time...
Fahad HDec 18, 20172 min readFrom bricks to clicks: Our top retail columns for 2017‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the...
Fahad HDec 15, 20174 min readAssessing the impact of poor data on retail: The 1-10-100 rulethe holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Fahad HDec 13, 20174 min readRetail is better off without Black FridayBlack Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like the president’s nuclear...
Fahad HDec 11, 20178 min readHoliday marketing tips from a holiday shopperI’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty great time to be a...
Fahad HDec 4, 20173 min readSingles Day was a global shopping phenomenon, but will US marketers hop on board?picking up steam in North American markets, too. The holiday shopping season has become increasingly competitive, with brands fighting...
Fahad HNov 27, 20173 min read4 killer tips to help you spy on your competitors during the holidays (and after)What does the rest of the marketing world do while their retail peers go crazy? If your company’s bottom line doesn’t depend on the...
Fahad HNov 22, 20173 min readExtending the promotional power of packaging: Technology as the new frontierThink outside the bottle if you’re a craft brewer or winery, think outside the carton or jug if you’re a laundry detergent maker, and...
Fahad HNov 20, 20174 min readTime is running out: Engage those holiday shopping stragglersBlack Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep...
Fahad HNov 16, 20172 min readDeck the halls with boughs of data losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
Fahad HNov 15, 20174 min readIs holiday retail still king? 4 ways to get smarter about holiday marketingholiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...
Fahad HNov 14, 20173 min readHow customer identity brings the ‘wow factor’ back to Black FridayBlack Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for...
Fahad HNov 8, 20173 min readTaking in the moments: How holiday shopping can help retailers reshape their personalization strategholiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping...
Fahad HNov 8, 20174 min readAn inside look at Wayfair and the new roles of brands and retailersI’ve edited down the discussion below, focusing on Thomas’s tips around fostering mutually beneficial supplier-retailer relationships,...
Fahad HNov 6, 20175 min readPrepare for the discovery-driven, visual-obsessed shopper this holidayWhile platforms like Google are well-suited for capturing consumers who know what they’re seeking, Pinterest and Instagram also can excel...
Fahad HOct 25, 20174 min readRetail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential futureAfter all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...
Fahad HOct 23, 20174 min readOffers they can’t refuse: Strategies to stand out on Black FridayBlack Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...
