The 5-step approach to driving retail growth
But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce...
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5 ways to leverage real third-party purchase intent
A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...
Without identity, retailer ad retargeting misses the mark
As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Why you’ll benefit from fully funding your core brand terms on Amazon
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...
Looking to grow into a C-level leadership role? Focus on e-commerce.
Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and...
Crowdsourcing your inventory: Outsource product and empower customers
As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices,...
Loyalty is more than marketing, it’s a mindset
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher...
I’m a customer. Please get to know me.
Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
Don’t sacrifice marketing fundamentals for the sake of being first
Being first may win awards and a pat on the back from industry professionals, but it usually doesn’t help the brand’s bottom line and...
3 lessons learned from 365,000 Amazon furniture & home goods product pages
As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...
Closing the deal with in-store customers
Awareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...
Consumers don’t want to think anymore
Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...
4 ways brands can win the digital shelf in 2018
What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
How brands can engage with customers after checkout
The challenge for brands arises, however, when that customer leaves the physical confines of the store. The 1-to-1 conversation related...
The death of the mass market and why consumers couldn’t be happier
Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
Busting e-commerce myths that lead to bad marketing decisions
1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...
Data is a tough topic for businesses, especially for retailers
Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Big companies are treating Amazon like a branding channel
Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition...
From transaction to companion: Engaging at each level of the consumer journey
By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
Why launching — or revamping — a customer loyalty program should be a top priority for r
in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
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