Fahad HNov 2, 20183 min readThe 5-step approach to driving retail growthBut it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce...
Fahad HSep 19, 20185 min read5 ways to leverage real third-party purchase intentA combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...
Fahad HAug 30, 20183 min readWithout identity, retailer ad retargeting misses the markAs any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Fahad HAug 15, 20183 min readWhy you’ll benefit from fully funding your core brand terms on AmazonAdvertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...
Fahad HJul 18, 20183 min readLooking to grow into a C-level leadership role? Focus on e-commerce.Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and...
Fahad HJul 2, 20183 min readCrowdsourcing your inventory: Outsource product and empower customersAs retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices,...
Fahad HJun 25, 20183 min readLoyalty is more than marketing, it’s a mindsetMarketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher...
Fahad HJun 1, 20185 min readI’m a customer. Please get to know me.Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
Fahad HMay 9, 20181 min readDon’t sacrifice marketing fundamentals for the sake of being firstBeing first may win awards and a pat on the back from industry professionals, but it usually doesn’t help the brand’s bottom line and...
Fahad HApr 25, 20183 min read3 lessons learned from 365,000 Amazon furniture & home goods product pagesAs in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...
Fahad HApr 11, 20183 min readClosing the deal with in-store customersAwareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...
Fahad HApr 2, 20184 min readConsumers don’t want to think anymoreExpectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...
Fahad HMar 28, 20184 min read4 ways brands can win the digital shelf in 2018What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
Fahad HMar 21, 20185 min readHow brands can engage with customers after checkoutThe challenge for brands arises, however, when that customer leaves the physical confines of the store. The 1-to-1 conversation related...
Fahad HMar 2, 20183 min readThe death of the mass market and why consumers couldn’t be happierOprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
Fahad HFeb 15, 20187 min readBusting e-commerce myths that lead to bad marketing decisions1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...
Fahad HFeb 6, 20184 min readData is a tough topic for businesses, especially for retailersCapturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Fahad HJan 31, 20183 min readBig companies are treating Amazon like a branding channelBig brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition...
Fahad HJan 19, 20184 min readFrom transaction to companion: Engaging at each level of the consumer journeyBy not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
Fahad HJan 19, 20183 min readWhy launching — or revamping — a customer loyalty program should be a top priority for rin some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
