But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce...

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...

As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...

Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and...

As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices,...

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher...

Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...

Being first may win awards and a pat on the back from industry professionals, but it usually doesn’t help the brand’s bottom line and...

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...

Awareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...

Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...

What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...

The challenge for brands arises, however, when that customer leaves the physical confines of the store. The 1-to-1 conversation related...

Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...

1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...

Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition...

By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...

in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...