My last column discussed the primacy of product detail page views as the core metric for digital marketers working at product...

With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best...

Black Friday and Cyber Monday have become synonymous with huge markdowns and, sometimes, below-cost prices. In fact, the entire holiday...

It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites...

This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...

Retailers are juggling a complex new landscape as their physical, online and mobile worlds converge. Customers are adopting mobile faster...

Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a...

Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is...

While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t...

Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting...

It’s been amazing to watch Amazon’s transformation from online bookstore to e-commerce juggernaut. Today, Amazon sells everything under...

Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the...

Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising....

Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is...

Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing...