The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands....

In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the...

Just about everywhere you look, you see messages to buy now! What’s the deal behind the “buy now” method? Is it effective? What causes...

Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked...

As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep...

Nope. Don’t say it. If it starts with a “Merry” or “Happy,” it’s way too early. It seems the holiday season comes sooner and sooner every...

Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...

Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store...

Myth: Selling online means competing on price. As the marketing director at an e-commerce agency, I hear some variation of this statement...

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail...

Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug...

Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of June 2015, up a percentage point...

As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and...

The last of the record-setting winter snow finally melted in Boston yesterday, and there are still 163 online shopping days left before...

It’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and...

For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation...

Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but also retain the...

Consumers are time poor and use a vast variety of devices, and today, marketers have mere seconds to grab their attention. It is a world...

There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...