Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...
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Mobile Commerce: 5 Ways Your Company Can Improve
Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...
Thanksgiving Weekend 2015: The Stats That Mattered
This kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...
4 Questions Marketers Must Answer To Extend Holiday Sales Success
holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Last-Minute Holiday Checklist For Online Retailers
holiday shopping season is off to a great start — especially for the e-commerce industry. But when the pressure is on, it’s easy to let...
Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs
If your Thanksgiving dinner table was populated with friends and family who couldn’t take their eyes off their mobile phones, you’re...
Don’t Let Amazon Eat Your Lunch This Holiday Season
holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a...
E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week
Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce...
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
Black Friday and Cyber Monday deals. But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.”...
E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms
The online shopping season is beginning to heat up, according to aggregated data from retail ad network HookLogic, which works with sites...
Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet...
3 Interesting Takeaways From Q3 2015 E-Commerce
As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4...
The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season is...
A Field Guide To Amazon Advertising
holiday season fast approaching, many retailers and brands are looking for new ways to squeeze a little more out of the once-a-year...
Deals And Data Can Make Or Break Holiday Sales
holiday season is a great time of the year to break away from the day-to-day, indulge in food and drink and get your hands on some great...
Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions
Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...
Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season
As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...
Retailers: How To Engage Mobile Holiday Shoppers This Year
While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which...
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
Why The Perfect Attribution Model Doesn’t Exist
As the marketing director at an e-commerce agency, I’ve met more than a few e-commerce analysts who are caught in an endless pursuit for...
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