Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
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Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
One Obvious Reason Why Content Marketers Are Not Feeling Effective
One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
One Obvious Reason Why Content Marketers Are Not Feeling Effective
One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
The One Brief Statement That Will Refine Your Content Marketing
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
The One Brief Statement That Will Refine Your Content Marketing
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
4 Content Marketing Initiatives You Need
latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
4 Content Marketing Initiatives You Need
latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals
our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...
A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals
our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...
How to Turn Your Customers Into Brand Fans: 3 Examples
Is there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In...
How to Turn Your Customers Into Brand Fans: 3 Examples
Is there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In...
Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights
While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers...
Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights
While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers...
A Single Version of Truth: One Key to Content Marketing Measurement Success
Content marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to...
A Single Version of Truth: One Key to Content Marketing Measurement Success
Content marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to...
How to Build a Better Content Marketing Strategy
Unless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get...
How to Build a Better Content Marketing Strategy
Unless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get...
The Dos and Don’ts of Outsourcing Content Creation
content creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of...
The Dos and Don’ts of Outsourcing Content Creation
content creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of...
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