Fahad HNov 6, 20156 min readWhy Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Fahad HNov 6, 20156 min readWhy Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Fahad HOct 30, 20155 min readOne Obvious Reason Why Content Marketers Are Not Feeling EffectiveOne stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
Fahad HOct 30, 20155 min readOne Obvious Reason Why Content Marketers Are Not Feeling EffectiveOne stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing...
Fahad HOct 23, 20155 min readThe One Brief Statement That Will Refine Your Content MarketingDo you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
Fahad HOct 23, 20155 min readThe One Brief Statement That Will Refine Your Content MarketingDo you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 7, 20147 min readA Growing Challenge for 2015: How to Find Trained Content Marketing Professionalsour research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...
Fahad HNov 7, 20147 min readA Growing Challenge for 2015: How to Find Trained Content Marketing Professionalsour research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...
Fahad HOct 31, 20145 min readHow to Turn Your Customers Into Brand Fans: 3 ExamplesIs there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In...
Fahad HOct 31, 20145 min readHow to Turn Your Customers Into Brand Fans: 3 ExamplesIs there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In...
Fahad HOct 24, 20145 min readIs Paid Advertising Worth It? B2B Content Marketers Share Their InsightsWhile we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers...
Fahad HOct 24, 20145 min readIs Paid Advertising Worth It? B2B Content Marketers Share Their InsightsWhile we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers...
Fahad HOct 17, 20144 min readA Single Version of Truth: One Key to Content Marketing Measurement SuccessContent marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to...
Fahad HOct 17, 20144 min readA Single Version of Truth: One Key to Content Marketing Measurement SuccessContent marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to...
Fahad HOct 10, 20146 min readHow to Build a Better Content Marketing StrategyUnless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get...
Fahad HOct 10, 20146 min readHow to Build a Better Content Marketing StrategyUnless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get...
Fahad HNov 26, 20133 min readThe Dos and Don’ts of Outsourcing Content Creationcontent creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of...
Fahad HNov 26, 20133 min readThe Dos and Don’ts of Outsourcing Content Creationcontent creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of...
