Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content...

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content...

As a particularly feisty gust of wind tried to rob me of my new favorite scarf last week, I was reminded that just because I can’t see...

As a particularly feisty gust of wind tried to rob me of my new favorite scarf last week, I was reminded that just because I can’t see...

Let’s start with a small thought experiment: Imagine someone fully immersed in a creative activity. Maybe the person is writing, or...

Let’s start with a small thought experiment: Imagine someone fully immersed in a creative activity. Maybe the person is writing, or...

Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more...

Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more...

Every fall, football teams around the United States flood fields and screens around the world. Week after week, they use their combined...

Every fall, football teams around the United States flood fields and screens around the world. Week after week, they use their combined...

Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution...

Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution...

Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a...

Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a...

Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to...

Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to...

At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well –...

At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well –...

Think fast: How much of your time is spent in meetings? How much of that time is well spent? (And, if you are a manager, how much do...

Think fast: How much of your time is spent in meetings? How much of that time is well spent? (And, if you are a manager, how much do...