Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transpare
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
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Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer i
Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabil
Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added...
Reddit launches cost-per-click ads
Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can...
Reddit hires former Twitter ad team director as VP of ad products, engineering
Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s...
Reddit surpasses 1 billion monthly video views
A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says...
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s CEO and...
Reddit gives advertisers the option to include call-to-action buttons in ads
Reddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads. According to...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized...
Reddit’s native ads are now available in the Android app
Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...
Reddit introduces native promoted post ads in its mobile apps
Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Reddit is ready for advertisers, but are advertisers ready for Reddit?
Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and...
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...
Reddit launches a new self-serve ad platform
Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for...
Reddit launches ad targeting product based on site visits
Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have...
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