Fahad HJan 16, 20151 min readDuck Tape Re-Enacts College Football Game In Real-Time On VineOn Monday night during the University of Oregon and Ohio State University game, Pittsburgh agency Bruner launched a real-time marketing...
Fahad HJan 13, 20152 min readBrands Cozy Up To College Football Audience, But Bob Newhart Has The Winning TweetIt wasn’t quite a Super Bowl, or even a super night of witty real-time marketing but college football’s national championship game Monday...
Fahad HNov 24, 20148 min readHow Coke & Denny’s React To Real-Time Events On Social MediaYou can buy a Coke at a Denny’s restaurant, but otherwise, the two brands would seem to have little in common. However, at SMX Social...
Fahad HNov 11, 20143 min read#VeteransDay: Brands Honor Soldiers Past & PresentWe give brands a lot of grief for social media flubs, especially when they make ham-handed attempts to exploit real-time trends and...
Fahad HNov 4, 20148 min readDoes Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...
Fahad HJun 17, 20142 min readNewsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and...
Fahad HMar 3, 20141 min readArby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely TweetArby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
