On Monday night during the University of Oregon and Ohio State University game, Pittsburgh agency Bruner launched a real-time marketing...

It wasn’t quite a Super Bowl, or even a super night of witty real-time marketing but college football’s national championship game Monday...

You can buy a Coke at a Denny’s restaurant, but otherwise, the two brands would seem to have little in common. However, at SMX Social...

We give brands a lot of grief for social media flubs, especially when they make ham-handed attempts to exploit real-time trends and...

We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...

The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and...

Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...