To date, header bidding has mostly focused on providing publishers of websites with a way to conduct a unified auction for buyers of...

Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted...

“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...

Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The...

People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...

The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...

It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad...

Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...

I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...

As Snapchat, and now Facebook, Instagram, Twitter and other platforms have popularized vertical video, demand for vertical video ad...

New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with...