Demandbase boosts its B2B early warning system
Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...
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Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...
Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...
Navigating the programmatic turn in content distribution
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
LiveRamp launches IdentityLink for Publishers
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
The 7 rules of respectful marketing
32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...
TAG launches tool to help keep ads off apps that pirate content
The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...
Innovid now screens inventory for HTML5 video ads for the first time
At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...
On the internet, advertisers want to know if you’re really a dog
In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...
Timeline: Google’s path to tackling YouTube brand safety problems
This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-les
Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces....
Is retargeting dying?
Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...
PowerInbox launches premium email ad network
Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...
The adChain blockchain launches to rescue ad tech
Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features...
WWDC: Safari will block third-party ad trackers from following users around the web
Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...
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