Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...

Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...

The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...

The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...

At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...

In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces....

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features...

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...