The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy, senior vice...

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and...

In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

The line between TV and digital video is blurring. Increasingly, TV is becoming a digital ad buy, with the ability to automate...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...

fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...

WPP’s GroupM, the world’s biggest media buyer, announced new, heightened standards for ad viewability last week and is now sharing more...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...

For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...

A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital...

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...

A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of...

Digital ad revenues have continued to climb. But not all is well. In the past year, major brands have called into question the notion...