Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...

For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...

Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...

Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...

TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households...

Programmatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...

Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...

A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...

In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no...

As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...

Three of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...

In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...