Fahad HDec 19, 20174 min readDigital advertising in 2018: 5 trends to watchDigital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...
Fahad HDec 18, 20171 min readAd consortium based around LiveRamp’s IdentityLink boosts membershipIn May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
Fahad HDec 18, 20171 min readMetaX sets up Ads.txt Plus as an application on its blockchain-based adChainStep by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
Fahad HDec 18, 20173 min readDigital advertising 2017: A year of reckoning in reviewDigital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 6, 20172 min readReport: YouTube set to raise ad prices on premium ad inventoryEven as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
Fahad HDec 4, 20171 min readHere’s a case of huge inventory fraud that ads.txt could vanquishA recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Fahad HNov 22, 20171 min readAmobee launches an Inventory Accountability ProgramAmobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...
Fahad HNov 17, 20179 min readAddressable TV from the media buyer’s perspective: What’s hype vs. realityTV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households...
Fahad HNov 15, 20174 min readIt’s time for creative to retake center stageProgrammatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...
Fahad HNov 10, 20171 min readAppNexus, Tru Optik offer first partnership between an OTT SSP and a DMPStep by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...
Fahad HNov 6, 20171 min readSmartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Fahad HNov 2, 20172 min readAfter slashing programmatic exposure, P&G began advertising on more sites this summerIn July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no...
Fahad HOct 23, 20173 min readSnap reportedly lays off 18 employees, will slow hiring in 2018As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...
Fahad HOct 19, 20171 min readGoogle & Facebook among members signed onto IAB UK ‘Gold Standard’ ads programThe UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...
Fahad HOct 13, 20174 min readUsing the ‘Russia strategy’ on programmaticThe news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...
Fahad HOct 13, 20171 min readAdobe Ad Cloud’s first app lets marketers manage ad campaignsAdobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...
Fahad HOct 12, 20172 min read4As, ANA & IAB push self-regulatory digital ads standards programThree of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...
Fahad HOct 11, 20171 min readAdelphic adds digital-out-of-home to its repertoireIn January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...
