They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...

threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...

GDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...

Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...

Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...

It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways...

The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...