Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...

The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...

According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

Over a year in the making, the Open Bidder Team wrote in a blog post that the platform removes development barriers for companies looking...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...