“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are...

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely...

Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media...

A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

The network harnesses Digital Data Exchange, IBM’s tag management solution, that enables marketers to use a single tag to relay...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage...

A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that...

Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite...

As spider.io recounts in its latest blog post on this issue, back in 2011, Sambreel released adware browser plugins, PageRage and...

It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...

Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....

Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across...

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...