The companies say the inventory overlap is minimal. “Google and Yandex complement each other in terms of user data, audience-targeting...

today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast...

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up...

In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination...

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...