New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital...

In a deal announced this week, the company will rely on TubeMogul’s software to plan, buy and serve digital video ads programmatically....

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding...

In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast....

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...

In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers...

launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...

As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...