Disqus Sponsored Comments are rolling out globally in a partnership with Xaxis. Disqus, the comment management system, launched Sponsored...

The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...

The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of...

Change brings about fear. Whether it’s your first day at a new job or your first time watching your child ride their bike without...

Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...

Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here...

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the...

It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the...

Image: Aol Platforms Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the...

In my last article, I told you about the retargeting trap — this is where marketers rush to put all their money into retargeting because...

Attracting a consumer no longer means luring them into your brick-and-mortar store. “Attracting” is now a much more loaded term and has...

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media...

The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of...

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on...

Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile...