As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of...

Example of a browser infected with ad injectors. More than 3,000 advertisers, including major brands such as Sears, Walmart, Target and...

Afterwards, a digital advertising friend commented on how sad it was that our colleague “wished it was still the good ol’ days.” I...

Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry....

Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than others. Consumers prefer ads that...

While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager. Major...

Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time...

After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for...

If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...

“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

Considering how quickly programmatic ad buying has changed online advertising, it’s perhaps not surprising that some are already...

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

Ooyala and TubeMogul have partnered — via Ooyala-owned Videoplaza — to develop a premium video programmatic marketplace. The integration...

If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...