Fahad HFeb 21, 20194 min readPrivacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic iThis week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 20, 20192 min readOracle discovers another major fraud operation affecting Android users and mobile advertisersA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 12, 20193 min readLiveRamp gives advertisers a way to target users across all of their CTV interactionsLiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Fahad HFeb 11, 20192 min readIAB names direct-to-consumer brand to board seat for first timeFor the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 5, 20193 min readWhy ARF thinks marketers should reconsider their personalization strategyAt a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HJan 28, 20192 min readOpenX becomes first major ad exchange to operate completely in the cloudOpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Fahad HJan 22, 20192 min readBeeswax funding news underscores a rise in bringing services in-house, faith in CTV advertisingDSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Fahad HJan 14, 20192 min readFreedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Fahad HJan 9, 20193 min readOptimizing for attention: Viewability gives rise to time-in-view metrics, poses challengesMany marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
Fahad HDec 24, 20182 min readGravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreamsLocation intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HDec 12, 20182 min readIAB’s in-app ad viewability and measurement SDK hits 2 billion devicesOut just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Fahad HDec 11, 20182 min readHulu launches new private marketplace for its OTT ad inventoryHulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
Fahad HNov 28, 20182 min readFacebook passes key hurdle in MRC viewability reporting auditA big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Fahad HNov 13, 20183 min readHow long will the brand safety conversation continue?Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...
