Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
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What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
IAB names direct-to-consumer brand to board seat for first time
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Why ARF thinks marketers should reconsider their personalization strategy
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
Facebook passes key hurdle in MRC viewability reporting audit
A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
How long will the brand safety conversation continue?
Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...
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