Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using...

“Display is dead,” glibly chirped the very senior agency executive at a recent meeting of six dozen impressively pedigreed brand...

announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and...

Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

In 2014, we saw greater emphasis placed on automation and data-driven ad buying than ever before. Spend on audience targeting solutions...

Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...

The new product called Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early test...

SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage. The new platform, SourceKnowledge...

Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...

So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go!...

Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...

If you are like me and keep a close eye on all things related to the future of digital media, then you may remember a conversation from...

InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...

Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant...

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...

As the digital advertising industry takes a measured approach to adopting viewability as the standard metric for buying and selling...