With programmatic becoming the dominant way digital ads are bought and sold, OpenX is launching a solution aimed at automating guaranteed...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

More than two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s...

To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online...

Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers...

bRealTime, a programmatic ad exchange for publishers, is today launching a header bidding service called Biddr+ to help manage multiple...

Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends...

Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the New...

Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....

Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...

Maybe you are new to programmatic, or maybe you’ve been working in ad buying for years, but still can’t find a way to explain it in a way...

Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...

AOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...

AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...

programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...

announced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...

Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...