Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...

Social monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously,...

In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...

Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads...

With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.”...

LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display. Until now, Fluent has focused on...

Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...

Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...

The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital...

For AOL, One plus One equals One. In April, the Verizon-owned company launched its ONE consolidated, programmatic platform for...

Digital video advertising platform Videology is beefing up its options for advertisers to buy using viewability as a currency or metric....