Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its...

Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...

WooCommerce is today adding another tool to its kit. The company is announcing that the AdRoll ad/email retargeting platform is now...

adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...

You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...

Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers...

Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...

Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...

Out-stream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for...

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...

programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...

Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...