A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...

With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are...

What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how...

There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National...

If you’ve noticed that more and more billboards have essentially become giant TV screens, then you’re watching the out-of-home (OOH)...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...

In 1908, Hamptons Magazine made a bold prediction: “When the expectations of wireless experts are realized, everyone will have his own...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...

The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...

According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...

The Weather Company’s visualization of its app users’ daily patterns The Weather Company has taken another step toward predicting much...

The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta...

Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or...

Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....

Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the...

I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...

Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...