Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

Sizmek provides a Programmatic Creative ad-serving solution, where ads are assembled on the fly so that their design and content can be...

Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...

Purchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...

Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable. It is now...

Hey ______,  Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....

“The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right?...

Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based...

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...

Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...

From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...

addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...

Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s...

Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar...