Fahad HFeb 14, 20171 min readPublishers Clearing House attributes 26 percent revenue lift to header biddingPublishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among...
Fahad HFeb 1, 201710 min readFacebook starts opening its black box to keep advertisers from avoiding Audience NetworkLate last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Fahad HJan 31, 20171 min readSizmek’s dynamically assembled ad serving now includes audience segments from DMPsSizmek provides a Programmatic Creative ad-serving solution, where ads are assembled on the fly so that their design and content can be...
Fahad HJan 25, 20176 min readWhat does Medium.com’s profit model pivot say about the future of online advertising?Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...
Fahad HJan 25, 20171 min readTime’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-basedPurchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...
Fahad HJan 19, 20171 min readSteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seenAd platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable. It is now...
Fahad HJan 17, 20173 min readHow digital advertising will change with today’s political climateHey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....
Fahad HJan 11, 20171 min readGoing beyond ‘right consumer, right time, right place’“The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right?...
Fahad HJan 9, 20171 min readAcxiom launches Audience Cloud for unified generation of audience segments and targetingAcxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based...
Fahad HJan 5, 20174 min readHow programmatic and header bidding will disrupt all media in 2017Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...
Fahad HDec 27, 20162 min readIndustry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display aThe year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...
Fahad HDec 23, 20161 min readHey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ listEven a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...
Fahad HDec 20, 20164 min readFirst you thought your brand dollars were safe… then fake news happenedFake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...
Fahad HDec 19, 20161 min readIBM’s Watson is now working as a psychologist for ad tech firm UnrulyMarketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...
Fahad HDec 15, 20161 min readAdobe Primetime adds TV Media Management PlatformFrom Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...
Fahad HDec 15, 20163 min readWhy influencers are not programmaticaddressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...
Fahad HDec 14, 20161 min readAd tech firm Dstillery enters B2B arena with intent data from BomboraBombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...
Fahad HDec 6, 20161 min readLotame launches what it calls ‘first TV data management platform’In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...
Fahad HNov 30, 20161 min readSize matters: 5 tips for creating LEAN programmatic creativeAdvertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s...
Fahad HNov 28, 20161 min readVistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnershipStep by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar...
