Kaspars Grinvalds / Shutterstock.com As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube...

Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...

Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...

Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app) Mobile marketer MediaBrix is...

In the world of digital advertising, header bidding hit superstar status in the last year or so. But a new report from New York...

Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...

programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...

It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...

Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...