
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...

Spotify for Podcasters provides data on demographics, listening habits
Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...

Your quick-start guide to podcast advertising
Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...

New Nielsen service offers podcast audience insights for advertising
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre...

Advertisers can now target Spotify podcast listeners
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in...

U.S. podcast ad revenue grew by 53% in 2018
U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to...

Spotify is testing voice-enabled ads that let listeners command engagement
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...

Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...

U.S. podcast audiences keep growing, 62 million listening weekly
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...

Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...

IAB Tech Lab rolls out podcast measurement compliance certification program
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...

How USA Today uses AR to promote a podcast series
A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is...

iHeartMedia to acquire Stuff Media as podcasting continues its rise
Why you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...

Twitter adds audio-only broadcasting for iOS app, Periscope
Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...

Podcasting continues its meteoric rise, creating more opportunities for marketers
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...

How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

The power of podcasting: SEO keyword angles
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
























