Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for mark
Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts...
Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts...
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...
Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...
Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre...
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in...
U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to...
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...
Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is...
Why you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...
Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...