After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...

rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...

Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big...

Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...

Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has a long way to go; until today, it didn’t...

At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...

Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle...

Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network/visual...

Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

Pinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013, brands and publishers have been able to pin...

Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These...

In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for...

Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...

Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three...

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social...

Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved. The notifications...

Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...