
Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...

Pinterest launches Propel, a hands-on support program for new advertisers
rvlsoft / Shutterstock.com Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for...

Pinterest’s updated browser extension turns off-Pinterest images into search queries
A month after Pinterest teased how it will bring its visual search engine to the real world, the social network/search engine is...

2017 is here: Don’t dawdle. Double down on social media ads now
by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...

Google image search lead Randy Keller jumps to Pinterest
In its early days, Pinterest was described as a “social scrapbooking” or photo-sharing site. CEO Ben Silbermann has called it a “catalog...

Pinterest’s Lens app turns your phone’s camera into a search bar
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that...

Three paid social features you need to try in 2017
tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

Pinterest introduces Search ads with Keyword and Shopping campaigns
Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...

Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

Pinterest queues up autoplay video ads for new Explore tab
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...

Pinterest & Snapchat: 12 tips to dial in your visual ads
If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

Pinterest adds measurement, data vendors to its Marketing Partners program
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...

Pinterest pulls ads from Instapaper’s site, makes premium service free
Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one...

Pinterest’s monthly user base hits 150 million people, up 50% from last year
I AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...

How Pinterest is cracking the social commerce code
hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

Pinterest streamlines Promoted Pin process with new Promote button
Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go...

Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

Pinterest will target ads to people who click on, save brand-related pins
Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

How buying Instapaper could help Pinterest become a media portal like Facebook
Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...
























