
Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, els
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Pinterest will let people use its image-recognizing Lens feature to augment text searches
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching...

Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...

How marketers will take their social spend more seriously in 2018
Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...

Pinterest rolls out chatbot, native features for Facebook’s Messenger
rvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform...

Pinterest ad boss Tim Kendall is leaving the company
rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...

Pinterest adds custom QR-like codes for businesses, more shoppable pins
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to...

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Pinterest signs visual search & advertising deal with Target to license its Lens technology
People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...

Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...

Pinterest opens self-serve version of Pin Collective branded-content program
The self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...

Facebook updates its shoppable Collection ads to mirror print catalogs
Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Pinterest now lets people zoom in on pins, has redesigned visual search icon
Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when...

Pinterest opens up autoplay video ads to self-serve advertisers
Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads,...

2017: The year in social marketing so far
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep...

Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Tim
Pinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...

Pinterest adds autoplay video ads to feeds, search results
Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted...

Pinterest will use image recognition to target ads, including in Lens results
To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...
























