Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...

After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...

rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...

Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big...

Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has a long way to go; until today, it didn’t...

At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...

Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle...

Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising...

Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...

With Pinterest’s new in-Pin search users can zoom in on a specific element within a Pin to find other Pins that are visually similar to...

Pinterest is different. Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What...

So far, 2015 has been the year of monetization for Pinterest. From the official launch of Promoted Pins in January to a flurry of new ad...

According to the announcement, the buyable Pins are now appearing in home feeds, boards and search results, and include the item’s cost...

Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it...

announced, on Tuesday, it will be launching new features and services it says are aimed at awareness, intent and action. “We are aligning...

Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced...